About

Setting the standard in innovative location-based technology, our solutions revolutionize the automotive and logistics industries

Pointer by Powerfleet

Pointer by Powerfleet (NASDAQ: PWFL; TASE: PWFL) is an American subsidiary with a global footprint, The company is at the forefront of innovation, specializing in a range of advanced solutions that include automotive technology, driver behavior analysis, location-based services, and cutting-edge Internet of Things (IoT) applications. These pioneering solutions are tailored to meet the diverse needs of various sectors, such as vehicle fleets, importers, insurance companies, and other key industry players. Pointer is particularly renowned for its IoT solutions in temperature and humidity monitoring. These solutions are critical for large industries, including pharmaceuticals, food, and logistics, and they meet the stringent requirements of the European Ministry of Health, the U.S. Food and Drug Administration (FDA), and Good Manufacturing Practices (GMP). At the heart of Pointer's ethos is an unwavering commitment to service quality. The company operates dedicated service centers that operate 24 hours a day, staffed by a skilled team providing fast, professional, and reliable responses.

The company's solutions are considered advanced and implemented worldwide

Pointer by Powerfleet


Pointer is an international American subsidiary traded on NASDAQ and the Tel Aviv Stock Exchange.
The company's solutions are considered the most advanced of their kind and are implemented worldwide.

Our Customers



Pointer offers a wide range of distinctive solutions for vehicle fleets, importers, insurance companies, and major industries. Additionally, the company provides a comprehensive portfolio of services and products for individual consumers. Furthermore, the company specializes in integrating IoT solutions for key industries, including pharmaceuticals, food, and logistics.

Location-based solutions and applications

Pointer offers a broad spectrum of location-based solutions that integrate industry-leading software and hardware, utilizing multiple communication technologies, including GPRS, RF, cellular, and BLE.

Professional and skilled staff


Pointer prioritizes the quality of service for its customers above all else. The company runs designated service centers that operate 24 hours a day. Additionally, a dedicated enforcement department operates around the clock to prevent and deter any attempts at vehicle theft.

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