Pointer – People Leading Innovation
Pointer stands at the forefront of delivering cutting-edge solutions for vehicle tracking and security, developing applications for electric and connected vehicles, establishing fleet management and diagnostic systems, and harnessing the power of the Internet of Things (IoT) for efficient supply chain management.
Join Pointer's unwavering technological innovation for a new standard of efficiency, service, and safety.
A world of technological solutions in the field of automotive and logistics
Pointer, a subsidiary of Powerfleet (NASDAQ: PWFL; TASE: PWFL), is an American international company that specializes in developing a broad spectrum of advanced SaaS automotive and driver solutions, location-based services, and IoT services. Recognized for offering some of the most sophisticated services in its field, Pointer's solutions are marketed globally, catering to diverse international markets.As a leader in technological innovation, Pointer prides itself on providing exclusive and cutting-edge developments. The company offers an extensive range of advanced solutions in the automotive sector, delivering comprehensive and unparalleled services in this domain. Additionally, Pointer excels in the logistics, supply chain management, and refrigerated transportation sectors, further solidifying its position as a provider of versatile and innovative solutions.

Advanced Solutions
Vehicle Tracking and Protection Solutions
Pointer delivers cutting-edge solutions for tracking and protecting vehicles and assets (SVR). Our product range and tracking services are at the vanguard of technology, offering users a sophisticated and highly effective protective shield.
Learn moreFleet Management
Pointer's array of advanced services, coupled with unwavering commitment, positions Pointer as a leader in state-of-the-art fleet management services. Fleet managers are provided with the most cutting-edge and efficient tools available, enabling them to optimize fleet management to be more efficient, advanced, secure, and cost-effective than ever before.
Electric Vehicle
Pointer's electric vehicle solutions cater to both individual customers and fleet managers, offering real-time data presentation through mobile and desktop applications. This information is continuously monitored through a dedicated tracking system designed for electric vehicles, which includes locating, protection and diagnostic services.
Diagnostics
Modern car computers generate vast amounts of data daily. Pointer's diagnostic solution collects and analyzes this data, identifying patterns and trends and translating them into actionable insights. These insights can be used to enhance the efficiency and productivity of your vehicle fleet.
Temperature and humidity monitoring
Pointer specializes in real-time temperature and humidity monitoring services. Our system offers monitoring for the refrigerated supply chain process, issues alerts regarding proper storage conditions, tracks goods in transit, and provides real-time tracking, all without the necessity of installing a wired infrastructure.
Advanced applications
Pointer provides advanced smartphone applications that allow easy and convenient access to essential vehicle data from anywhere. Whether you're a fleet manager or an individual driver, Pointer's apps deliver the information you and your team require.
Customized IoT Solutions
Pointer enables data-driven insights to manage advanced IoT processes in the supply chain process according to customer requirements. The information is received in real time and segmented into criteria predetermined by the client. The system is applicable in the pharma, food and agriculture industries for the purpose of controlling and optimizing the performance of assets and mobile resources, while meeting regulatory requirements for more effective results.
Learn more about Pointer IoT
Operational center 24/7
Pointer's operational center, staffed 24/7, specializes in delivering a professional response when there's suspicion of vehicle theft. Our dedicated enforcement department, composed of field teams, operates around the clock in close collaboration with law enforcement and security forces, to proactively prevent and thwart any vehicle theft attempts, and assist in recovering stolen vehicles to their owners.