Pointer – People Leading Innovation

Pointer stands at the forefront of delivering cutting-edge solutions for vehicle tracking and security, developing applications for electric and connected vehicles, establishing fleet management and diagnostic systems, and harnessing the power of the Internet of Things (IoT) for efficient supply chain management. 

Join Pointer's unwavering technological innovation for a new standard of efficiency, service, and safety.

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A variety of detection, protection and data control solutions in the Pointer service brochure
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A world of technological solutions in the field of automotive and logistics

Pointer, a subsidiary of Powerfleet (NASDAQ: PWFL; TASE: PWFL), is an American international company that specializes in developing a broad spectrum of advanced SaaS automotive and driver solutions, location-based services, and IoT services. Recognized for offering some of the most sophisticated services in its field, Pointer's solutions are marketed globally, catering to diverse international markets.As a leader in technological innovation, Pointer prides itself on providing exclusive and cutting-edge developments. The company offers an extensive range of advanced solutions in the automotive sector, delivering comprehensive and unparalleled services in this domain. Additionally, Pointer excels in the logistics, supply chain management, and refrigerated transportation sectors, further solidifying its position as a provider of versatile and innovative solutions.

Advanced Solutions

Vehicle Tracking and Protection Solutions 

Pointer delivers cutting-edge solutions for tracking and protecting vehicles and assets (SVR). Our product range and tracking services are at the vanguard of technology, offering users a sophisticated and highly effective protective shield.

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Fleet Management


Pointer's array of advanced services, coupled with unwavering commitment, positions Pointer as a leader in state-of-the-art fleet management services. Fleet managers are provided with the most cutting-edge and efficient tools available, enabling them to optimize fleet management to be more efficient, advanced, secure, and cost-effective than ever before.

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Electric Vehicle


Pointer's electric vehicle solutions cater to both individual customers and fleet managers, offering real-time data presentation through mobile and desktop applications. This information is continuously monitored through a dedicated tracking system designed for electric vehicles, which includes locating, protection and diagnostic services.

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Diagnostics


Modern car computers generate vast amounts of data daily. Pointer's diagnostic solution collects and analyzes this data, identifying patterns and trends and translating them into actionable insights. These insights can be used to enhance the efficiency and productivity of your vehicle fleet.

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Temperature and humidity monitoring

Pointer specializes in real-time temperature and humidity monitoring services. Our system offers monitoring for the refrigerated supply chain process, issues alerts regarding proper storage conditions, tracks goods in transit, and provides real-time tracking, all without the necessity of installing a wired infrastructure.

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Advanced applications


Pointer provides advanced smartphone applications that allow easy and convenient access to essential vehicle data from anywhere. Whether you're a fleet manager or an individual driver, Pointer's apps deliver the information you and your team require.

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Customized IoT Solutions

Pointer enables data-driven insights to manage advanced IoT processes in the supply chain process according to customer requirements. The information is received in real time and segmented into criteria predetermined by the client. The system is applicable in the pharma, food and agriculture industries for the purpose of controlling and optimizing the performance of assets and mobile resources, while meeting regulatory requirements for more effective results.

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Operational center 24/7

Alongside technological innovation, Pointer is a leader in providing quality and reliable service to the customer and operates a 24/7 operational call center, skilled in providing a professional response when a vehicle theft is suspected. Upon receiving an alert from the vehicle's protection and detection system, the center operates a dedicated enforcement department composed of field teams that work around the clock, in cooperation with the police and security forces in order to try to prevent and thwart attempts to steal vehicles and even act to return them.

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Pointer in 90 sec

As pioneers in technological innovation for the past 25 years, we understand the importance of the human touch, staying one step ahead of the competition, and assembling a team of the most skilled professionals. Pointer's talented team is the heart of our partnership approach and success, playing a vital role in our Group's innovation center.
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